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The Power of Online Reviews for Small Businesses
A Yellow Pages telephone phone book was delivered to my front porch recently, and as I brought it into the house I stared at it in bewilderment. A phone book? I asked myself. Who even uses these...
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Snapchat Launches Our Story at Electric Daisy Carnival
Recently Snapchat teamed up with a Las Vegas music festival, Electric Daisy Carnival, to present a new feature for Snapchat users: Our Story. Our Story is a spinoff of Snapchat’s My Story, launched...
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First Impressions of the Liquid Image Xtreme Sport Camera
If yellow isn’t your thing, the LI Extreme Sport camera comes in a rainbow of other options (see below). Recently I attended Vita Travel’s grand opening in downtown Santa Barbara. It was a fun party...
View ArticleArt Break: Zimoun’s Wall of Sound
In this new series on the blog, I’ll be taking a break from my daily to-do list to share some pieces of art that have caught my eye. I’ll do my best to pick a variety of artists and creative pieces...
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8tracks: New Kid on the Internet Radio Block
Take a second out from your hectic day and just listen to what you hear right …… now. Well? I bet you caught lyrics of that new Taylor Swift song and now it’s playing nonstop in your head (I’m truly...
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Four Top Sites for Creative Business Cards
Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market...
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Influencing Trust Online: How We Make Social Recommendations
Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days,...
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How Reviews and Recommendations Influence Purchases
It’s hard for me to admit to taking advice from other people. But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. And the second...
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What To Do With A Bad Review
We get it – you put your heart, soul, blood, sweat, and tears into your business. That one negative review is a tiny heartbreak that ruins your day. It makes you want to shout to the universe how that...
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